The King's Games have been held each year since the inauguration of King Willem-Alexander in 2013 in the Netherlands. The Cruyff Foundation and the Krajicek Foundation are founding partner of this initiative, which has become extremely popular among primary schools.

The King's Breakfast and the King's Sport Day are two components of the Games that aim to teach children and parents about the importance of maintaining a healthy lifestyle that includes eating breakfast and being active. Not only is this healthy, but it's also incredibly fun.