Partner Action donates €100.000 to the Johan Cruyff Foundation in celebration of the opening of its 3,000th store.
To mark the opening of Action's 3,000th store, an impressive amount of €200,00 was raised for charity. The proceeds were divided between two long-standing social partners: SOS Children's Villages and the Johan Cruyff Foundation. Each organization received €100.000 in support of their mission.
The donation is the result of a special campaign in which limited edition tote bags were sold in all Action stores across Europe. All proceeds from the sales went directly to charity.
For the Johan Cruyff Foundation, this donation represents an important step towards achieving our mission: getting children with special needs active. With this amount, we can create new Cruyff Courts and sports projects, particularly in neighborhoods where access to sports is not a given. Because every child deserves the opportunity to play sports and develop in a safe environment.
