Action is a fast-growing international non-food discounter with more than 2,000 stores in the Netherlands, Belgium, France, Germany, Luxembourg, Austria, Poland, the Czech Republic, Italy and soon in Spain. The combination of low prices and surprise is key in the attractiveness of the formula. Action offers more than 6,000 different products in 14 categories. Only one third of these products are part of the standard range, while the other two thirds change constantly.

In Actions stores, customers will find well-known brands next to private label items or supplier brand products. Every week, Action introduces more than 150 new articles. The discounter offers 1,500 products below €1, and the average sales price of our products is below €2. Action is able to charge extremely low prices due to its large scale and efficient purchasing, optimal distribution and the cost-conscious culture across the organisation. Action makes no concessions on the quality, safety or production conditions of its products. Actions Ethical Sourcing Policy ensures a responsible social and environmental approach to manufacturing.